Patalogue is the result of a constant process of publishing, receiving feedback from clients like yourself, making upgrades, and republishing. Through this refinement process, we have discovered and implemented many useful features. Removing the need to code and the need to install the app through tethered sync makes your life a lot easier. Implementing offline storage and coding the app in the iPad’s native objective-C language ensure the fastest and most reliable performance.
Vast customisation potential and AWS security enriches your experience while giving you peace of mind. Finally, the ability to share for your customers to share your catalogue through email, social media, and in several languages helps your catalogue get popular. Stay tuned; we have many more features coming!
To build a iPad native app, you need a working knowledge of the Xcode software and the Objective-C language. While Objective-C is more human-readable than the C language it was derived from, it still requires extensive study to understand and to use. This is not something a clever individual could pick up overnight. In addition, coding an iPad application is a resource-intensive undertaking that requires specialised IT staff. Building a customised and fully-functional catalogue app would take two programmers and a project manager a month, with a total cost of $24,000USD. This does not include the costs of design, support, or testing.
However, you could still have an iPad presence without having to work with Objective-C or having to hire IT staff. Here at Patalogue, we have already built an iPad native programming framework with attractive visual templates and vast potential for customisation. If you want to develop your catalogue with us, simply send us your product photos on email@example.com or take a look at our early adopter’s guide. We are passionate about making the best possible app for your cataloguing needs, and we will do everything we can to make you successful.
If you wanted to deploy apps in an ad-hoc manner, you would need to go through a number of steps. First you would need to obtain an Apple Bundle ID by registering yourself and your team on iTunes Connect. Then, using your Bundle ID, you need to seek Apple’s approval for a Distribution Signing Certificate. With Apple’s permission, you could then issue a Provisioning Profile for the distributing iPad. Finally, you will need to compile the app on the iPad by running Xcode.
That sounds like quite a mouthful because it is. Then there is also the issue of updates; each time you want to update the app, you need to tether the iPad back onto the notebook/desktop and recompile through Xcode. You need to do this with each device you install/update. With Patalogue, deploying your app is a much simpler process: you download Patalogue from the app store, enter your ID, and download your app from the Marketplace. Because Patalogue is already in the app store, we do not need to go through the lengthy publication process. As an added bonus, your app updates itself whenever a new version is available on the cloud. Why tether when you can download?
Internet-synching apps are great. They let you enter new information and make updates on the spot to all devices. With internet synching, your app could do things it normally cannot such as online transactions and location sensing. However, many internet-based apps have a major weakness: they cannot function without an internet connection. Without the internet, they will often get stuck attempting to download something they cannot. It could also deny access to your entire catalogue due to its inability to download information. For customers, this is often a source of frustration, leading to them deleting the offending app and writing a negative review.
On the other hand, Patalogue performs gracefully without the internet. Once the app downloads your product information from the Marketplace, it will store the information into the iPad’s memory. That way, customers will be able to enjoy browsing through your catalogue even when they are offline. Your catalogue will update automatically once it has internet access. Your customers will also be able to queue their purchases to be processed once the internet is available. This makes your catalogue a friendly experience that customers will want to come back to time and time again.
In hopes of writing for several platforms at once, some developers do their work using cross-platform software development tools. However, with cross-platform technologies still immature, they often have significant limits in their flexibility. In addition, apps created with these tools are inefficient with system resources. This makes them sluggish, unresponsive, and prone to crashing. This is a particularly important issue when the tablet needs to carry a large amount of product photos and information in its active memory. The resulting slowdowns and memory crashes will turn your otherwise pleasant catalogue into a painful waiting game.
That is why we have taken the effort to write the app in the iPad’s native Xcode program, using the Objective C language. Although doing this requires us to build the software through coding, the results are more than worth it. Patalogue is crisp and responsive in the customer’s hands, instantly answering their flicks and taps. Screen transitions are fast and seamless. Even under the pressure of a large memory load, Patalogue remains smooth. Thus, your customers will be able to enjoy your catalogue as a fast and rich native app without you having to go into Xcode or Objective C.
Patalogue is a service that you could truly make your own. By combining navigation pages and product pages, you could create any structure that pleases you. Category pages are able to nest, enabling you to create deep and sophisticated catalogues. Navigation pages also come in different flavours. Freestyle enables you to place your categories anywhere you want on the screen. Grid style places your categories into neat, evenly spaced rows. Linear style places your categories into a looping filmstrip-like scroll. You also have flexibility for your product pages. The half-screen format allows for a lengthier text description, while the full-screen format places your product on the entire screen.
By combining various types of category and product pages, you could build any structure you could imagine. Some of our more creative users have even made coffee tables and hallways out of navigation pages! Finally, you could modify any graphical element you could see. From backgrounds, to interface bars, to menu elements, you could change everything. If you would like to know more about changing navigational elements, please visit our early adopter’s guide. The only limit is your imagination.
All your data is stored on Amazon Web Services (AWS). This is the same data hosting service that Dropbox, Zygna, and Netflix uses to store customer data. They are compliant with the International Standards Organisation’s SOC 1/SSAE 16/ISAE 3402 standard and ISO 27001 standard, as well as the U.S. Government’s FISMA legislation and FIPS standard. Their servers are spread out through the world in undisclosed location. Their authentication process requires several different codes, which rotate on a regular basis. In short, your information is safe.
In addition, we exercise a hands-off approach to data management. Once we upload your files onto the AWS servers, we remove all existing versions in our database so that it is only on your hard disk and on Amazon’s servers. Thus, you retain full control of the data that you place on Patalogue. Unlike many social networks or cloud-based services, we make no ownership claims on any material you post on Patalogue. We realise that by placing your product information with us, you are trusting us. We will respect and honour that trust by treating your information with the utmost respect and confidentiality.
Although most of the world’s online conversations occur on social networks, there are many people who do not participate. With all the noise and game requests involved in social media, this sentiment is perfectly understandable. For these people, we have prepared a clean yet visually stimulating email template. When customers press the “email” button on a product page, Patalogue atomically generates an attractive email using your product information and pictures. The end result is a collage which changes depending on the number of products photos you have uploaded onto your catalogue.These templates are generated without any additional input or effort from the business owner.
As an added bonus, the email will also include a QR code that users could scan to reach the product page in Patalogue. This helps connect your desktop, mobile, and print mediums. If the customer displays the email on the screen, their fiends could still scan the QR code to receive information. Likewise, if a desktop is unavailable, they could still print out the email and share the link by using a QR code. This gives your iPad catalogue more robust sharing options so that your customers could share their finds to anyone with an email address.
Web 2.0 took the world by storm in the last five years, transforming the way we live. We use Facebook to find our old friends and keep in touch with them. When we shop, we inform our decisions by looking for reviews from existing users from epinions. When job hunting or looking for new clients, we use LinkedIn to look for people connected to us. The key strength of Web 2.0 is its ability to connect people with each other. If your customers like you and what you have to offer, they will naturally want to share their findings with their friends, generating word-of-mouth endorsement. With customers being increasingly jaded with more traditional forms of advertisement, social media can easily break through the clutter.
To take full advantage of this phenomenon, Patalogue’s interface integrates with major networking points such as Facebook and Twitter. With a single click from your product page, customers could recommend their favourite products to all their friends. This enables your catalogue to help you build word-of-mouth, which leads to a customer community, and eventually sales volume. In addition, Patalogue also has the ability to expand your market by linking your products to Chinese social networking sites such as Weibo, QQ, and RenRen. Building up your social media presence has never been easier.
While English is an internationally learned language, only 27% of the world speaks it natively. In order to truly connect with an international audience, you need to speak with customers in their own language. For reaching the remaining 73% on their own terms, Patalogue has you covered. Patalogue’s user interface supports French and Chinese (both simplified and traditional) in addition to English. Our user interface will also soon support Spanish, German, Italian and Japanese in the Late October release, and another four additional languages by the end of Fall. In order to view Patalogue in their desired language, customers simply need to select it on the settings. As long as you have translated company specific information such as product descriptions, you could treat your global customers to a completely local experience.
There is more to connecting with customers than merely speaking their language. Customers also need to be able to connect and share with their friends, enabling your company to benefit from local word-of-mouth. While most countries use Facebook and Twitter, the Chinese use local equivalents Sina and Weibo to communicate with each other. Thus, Patalogue supports sharing into these two social networks as well. Reaching your audience on their own terms has never been easier!